about us

we are here

This is the About Us page, but it's not really about us.

Four years ago, six of us launched a new interactive consultancy. We were all industry veterans who believed there was a different way to approach digital initiatives – a more effective way to achieve our clients’ business objectives.

We call our company Empathy Lab because it’s a place where deep understanding of our clients and their customers is created, cultivated and cherished. Our strategy is simple: hire the smartest, most innovative people; go after the most inspiring, challenging work; and make damn sure that end user needs and client objectives are the center of everything we do.

Today, we're a team of more than forty-six working on wonderful projects for some of the world's most revered brands. But what we're most proud of is our clients' ROI and the delight of their online customers. Because in the end, it's not about us...it's about them and you.

management team

  • Kevin Labick

    Kevin Labick

    CEO/Strategist

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  • Catherine Wetendorf

    Catherine Wetendorf

    VP, Creative Director

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  • Jonathan Lupo

    Jonathan Lupo

    VP, Information Architecture

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  • Tom Loder

    Tom Loder

    VP, Design

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  • Rob Koch

    Rob Koch

    VP, Technology

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  • Andrew Fegley

    Andrew Fegley

    VP, Client Services

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