AI is opening new doors for businesses, turning data into smarter products and fresh opportunities.
But moving from ideas to impact isn’t always straightforward. Many companies face fragmented data, outdated processes, and uncertainty about where AI fits into their strategy. To stay ahead, businesses need more than just technology. They need a clear, customer-driven approach.
We help you win in this new world by using data and AI to create intelligent products that attract and delight customers and drive new revenue growth.
Our team blends human-centered design, creativity, and engineering to turn customer insight into whitespace business opportunities, using emerging technology to build impactful and innovative products.
Intelligent products
Intelligent products
Driving revenue growth through the creation of dynamic, data-enabled products and new businesses.
Our key offerings
With ever-increasing expectations for topline growth, CMOs are looking for new products to drive revenue directly. AI-powered, data-driven products not only better engage customers, but also provide ongoing insights, making an intelligent product portfolio essential for staying on top of needs and ahead of competitors.
Brands come to us to:
- Identify and build new, market-validated products.
- Create fresh sources of customer engagement and real-time insight.
- Fill a product pipeline for continuous innovation.
Legacy products will struggle to hold up against new AI-centered competitors. By adding AI-driven, intelligent features and rethinking the experience, your brand can boost product value and stay relevant in this rapidly changing marketplace.
Brands come to us to:
- Evaluate existing products and identify AI-driven enhancements.
- Redesign legacy product ecosystems to deliver new value.
Innovative new value propositions and business models can unlock new revenue streams. But the bolder the offering, the more distance it needs from the existing business and brand. We help brands develop new ventures for delivering AI-first, digitally-native products.
Brands come to us to:
- Launch new offerings outside a legacy business or brand.
- Build digital-first capabilities and product expertise.
- Establish modern tech stacks and organizational structures for ongoing innovation and management.
From social media and product reviews to supplier insights and employee ideas, the flow of new concepts is constant. AI-driven tools and processes can help brands quickly evaluate and test new opportunities.
Brands come to us to:
- Develop AI tools and governance for capturing and evaluating new ideas.
- Create workflows and methods for rapidly prototyping and testing innovation concepts.
- Establish teams with an innovation capability and culture of build-test-learn.
A strong foundation – spanning data science and analytics, AI governance, APIs, modern tooling, and product management – is key to scaling intelligent products successfully.
Brands come to us to:
- Assess current capabilities and identify skills gaps.
- Build out fundamental components, capabilities and processes for data-enabled products.
- Ensure organizational readiness for innovating at speed.
Our products & accelerators
AI Dial
Our open and scalable enterprise AI platform ensures secure interaction with client data and workflows. Through a customizable suite of LLMs, it supports the achievement of your unique business goals.
Synthetic Consumers
Powered by AI-generated data enriched by real customer insight, Synthetic Consumers simulates interactions with actual consumers, assisting in concept validation at any product development stage.
Our people
Toby Bottorf
New Product Development, Innovation Strategy, Boston
Toby is a product strategist and designer, driving innovation and creating impactful solutions to meet customer needs.
Macy Donaway
Innovation & Experience Consulting, Boston
Macy Donaway fuses design thinking, data, and tech to spark bold, innovative, consumer-focused solutions that transform brands globally.
Chris Michaud
VP, Product Strategy & Innovation, Boston
Chris Michaud is a product strategist and innovation leader specializing in user-centered design, product development, and business transformation. As VP of Product Strategy & Design at EPAM, he helps clients navigate complex challenges from insights to market-leading products and services.
Federica Bagini
Associate Director, Experience Consulting, Innovation Strategy, Research & Service Design, Milan
Federica is an innovation strategist and experience designer who helps companies understand their customers, uncover unspoken needs, and identify emerging challenges and future opportunities for innovation. She’s passionate about blending the physical and digital worlds, creating the right conditions for new behaviors to emerge.
An expert in crafting omnichannel experiences, she enjoys bringing together technology, spaces, products, and human interactions. Outside of work, she indulges her love of food by exploring the city's newest restaurants or unwinding at home with her two pet quails!
Gabriël van Vemde
Associate Director, Experience Design, Amsterdam
Gabriël is a design leader passionate about crafting seamless user experiences that balance functionality and emotional engagement.
Elena Zanotto
Project Manager, Amsterdam
Elena Zanotto is a seasoned Project Manager and Scrum Master, expertly bridging business and delivery to drive impactful, high-quality digital solutions.
Phil Wilce
Creative Director, EMEA, London
Pushing creative at the limits of technology to make stand out, emotionally resonant work that changes the way brands connect with people.
Pietro Duchi
Director of Product & Service Innovation, Milan
As a product and service innovator, Pietro has spent over a decade helping top-tier organizations understand their customers’ behaviors and aspirations.
This knowledge is the foundation to creating and launching new products, services, and customer experiences. More than ever, Pietro believes in putting people first, balancing the potential of new technologies – such as AI – with business goals, and lasting value for the customer. A text book Gemini, Pietro is always poking his nose into something new – whether that’s planning another trip or falling into another Wikipedia black hole.
Jonathan Campbell
Head of Experience & Service Design, Boston
A designer and brand strategist, Jon creates new products and experiences people love. Passionate about organizational transformation and designing data-enabled products, he leads engagements across a range of industries globally. Jon founded and leads our Innovation Capability business helping organizations become proficient in building and launching user-centered offerings. Prior to EPAM, Jon worked in marketing at Harley-Davidson Motor Co., with a focus on customer acquisition and development of compelling brand experiences. He spends an awful lot of time reading 19th century novels and trying to write a 21st century one.
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