Building meaningful experiences around Digital Product Passports

Digital Product Passports (DPPs) are coming. But what if we can elevate them beyond compliance to become the one-on-one connection with your customers?

How Empathy Lab helps brands leverage AI strategically and creatively

Adformatie interviews Empathy Lab’s Sjoerd Van Gelderen and Patrick van der Vliet.

What is the real future of conversational AI?

5 insights from Chatbot Summit 2025 worth knowing

From disruption to connection: how AI and experience are reshaping marketing

Empathy Lab at UBA Trends Day: A CMO's guide to the future

People, powered by AI, is the strategy the C-suite needs to embrace.

How forward-thinking leaders are using AI to amplify human potential rather than replace it.

AI’s marketing transformation: from automation to elevation

The brands who will define the next decade are not the ones that use AI first, but the ones that use it most thoughtfully.

Bringing synthetic consumers to life

Discover how AI-powered personas can drive research, refine insights, and empower innovation.

Introducing Empathy Lab. The launch of something...needed

The brands who will define the next decade are not the ones that use AI first, but the ones that use it most thoughtfully. Welcome to a new brand world.

The dual potential of AI in loyalty

The time for AI adoption is now, according to findings from EPAM and Antavo’s Global Customer Loyalty Report 2025. It’s not just improving customer engagement but streamlining operations too.

Navigating the future of retail media networks

Retail media is now recognized as a significant driver of profit. Learn how it can reshape how you engage with consumers.

Omni-modal experiences: A new era of smarter, seamless, more human-like interactions

Omni-modal is the next frontier in customer experience. Discover how to forge deeper customer connections by tailoring to the individual, not the channel.

5 innovation trends every business leader should know

The world of technology is evolving at breakneck speed, reshaping industries and redefining possibilities.

Adapting to AI orchestration: what retailers need to know

We all know AI is reshaping customer experiences. The next leap? Just one prompt will manage your life – from shopping to travel. But is your brand ready?