Omnimodal Experiences

Omnimodal Experiences

Creating seamless, human-like experiences that meet your customers in real time. Wherever they are. 

Consumers now connect with brands through 2.5 times more touchpoints than they did five years ago. Their expectations have dramatically shifted too; they expect more than just traditional responsiveness. They want deeper engagement, and their needs to be understood, through speech, visual input, and contextual reasoning. Whether that be in physical, digital, or virtual worlds. This opens up incredible opportunities for brands.

 

We move you beyond traditional CX. Combining real-time data and analytics, generative AI, context-aware architecture and event-driven technology to provide not only a bespoke customer experience at every touchpoint but adapting in real-time too.  Each customer interaction is contextually relevant, predictive and deeply personal. These are truly omnimodal experiences. 

Today’s consumers are looking for more than just functionality. They want experiences that captivate, emotionally connect, and leave lasting impressions. Immersive technologies, like AR, VR, and XR have the potential to meet these expectations. But many brands struggle to use these tools effectively and are missing opportunities to stand out from the crowd. 

 

At Empathy Lab, we design immersive experiences that redefine how people connect with products and brands. Together, we can create memorable moments that foster emotional bonds and drive loyalty for your brand.

Modern consumers crave personalized, immersive experiences that bridge the gap between digital, physical, and virtual touchpoints. Whether browsing online, navigating in a car, or engaging in-store, they expect interactions that are context-aware, visually captivating, and emotionally engaging. However, many brands get caught up in disconnected data systems and a lack of real-time orchestration. The result is fragmented journeys that fail to inspire trust or connection.

 

At Empathy Lab, we bring these worlds together. We craft omnimodal blend spaces that merge advanced digital interactions with physical environments, powered by unified customer profiles and real-time data insights, and supported by a network of staff and service professionals working in informed and tight collaboration.

 

We transform flagship stores, websites, and brand experiences into connected and intelligent ecosystems. These spaces not only captivate audiences, but also anticipate their needs, drive deeper engagement, higher conversions, and lasting brand loyalty for your business.

Modern consumers demand interactions that are effortless, intuitive, and seamlessly fit into their fast-paced lives. Yet many organizations struggle to meet these demands due to a lack of real-time insights and the ability to activate data. This can lead to inconsistent support that falls short of customer expectations.

 

At Empathy Lab, we design experiences that go beyond simplification to deliver hyper convenience and confidence. With intelligent automation and predictive systems, we handle repetitive tasks, resolve issues proactively, and anticipate needs in real time. The result is effortless journeys that build trust, strengthen loyalty, and set your brand up for long-term success.

A whole network is required to support great service – customer-facing frontline staff, back office, third-party providers & partners. They face growing complexity in tasks, decision-making, and collaboration. Intelligent Employee Experiences redefine the way work gets done by leveraging smart ecosystems that act as colleagues for frontline to back-office staff, providing real-time, context-aware data, tools and services.

 

Empathy Lab designs and orchestrates these ecosystems that help employees by aligning consumer needs down through all actors involved in a service, providing consistent, tailored help throughout.

 

We empower you to engage your employees, partners and the network of actors in between, in smarter and more anticipatory ways.

Synthetic Consumers

 

AI-powered research tool that mimics interactions with real customers, driven by real human data. It helps you gain deep insights into their needs, desires, and behaviors, faster than ever before.

AI Dial

 

Our open and scalable enterprise AI platform ensures secure interaction with client data and workflows. Through a customizable suite of LLMs, it supports the achievement of your unique business goals.

Thomas De Vos
Innovation strategist and AI Captain, Ghent

Thomas De Vos leads digital transformation and excels in AI innovation at EPAM, with a distinguished 28-year career.

Eleanor Drew
Director, Content Strategy, London

Eleanor has worked in digital strategy for over 15 years, helping clients to plan and create compelling content. 

Patrick van der Vliet
Senior Director ai & immersive experiences, Amsterdam

Patrick is an accomplished executive with over two decades of experience growing and leading digital agencies and experience and growth consulting practices. His expertise spans business and experience design, marketing and commerce, entertainment, tokenized engagement, blockchain and mixed reality. As Senior Director of the immersive experience practice, Patrick is at the forefront of innovation, exploring how ai-, immersive- and Web3 technologies like smart contracts, NFTs, and DAOs and agentive experiences can transform digital ecosystems. He leads initiatives in metaverses and agentive experiences, that merge the physical and virtual worlds with ai, blockchain and immersive technology. 

Iva Filipović
Senior Experience Consultant, Brussels

Iva Filipović is an innovation and experience consultant, specialising in leveraging emerging technologies to drive innovation. Collaborating across content and experience design teams, she delivers user-centered insights and strategic roadmaps. A proponent of emerging technologies, Iva anticipates future scenarios in AI, AR, VR, and beyond, gathering data to address client needs and inspire transformation. Her experience spans industries, identifying content gaps, shaping user journeys, and aligning clients’ ambitions with their digital maturity. Her approach emphasizes tailored innovation, ensuring meaningful impact for users and businesses.

Ivanel Pérez Bolívar
Experience Design Director, Brussels

Ivanel leads Belgium’s experience transformation team, leveraging design thinking to tackle complex business challenges.

Jay Dantinne
Experience Design Studio Head, Amsterdam

Jay Dantinne is a seasoned experience consulting lead, crafting seamless, multi-channel experiences that connect brands and audiences across touchpoints.

Subhadip Roy
Product Strategy & Experience Design, London

Subhadip leads a generative AI program at EPAM, enhancing clients’ digital operations with advanced technology.

Neville Kuyt
Principal, Technology Consulting, London

Neville Kuyt is a tech leader with 30 years’ experience, focused on creating customer-first digital solutions for global brands.

Mike Jessick
Managing Director, Head of Experience Consulting, Research & Strategy, London

Mike has spent over 20 years shaping innovation, customer experience, and digital strategy across digital agencies and IT consulting firms. He helps brands stay ahead in a fast-changing world by designing seamless customer interactions across web, mobile, wearable, and physical interfaces, powered by emerging tech. 

 

As head of EPAM Europe’s Experience Consulting practice, Mike leads a team of 50+ strategists, researchers, and designers, bringing agility and customer focus to industries like banking, retail, and automotive. With deep expertise in service design, innovation consulting, and business design, he delivers transformative solutions that scale, inspire, and are built on collaboration.

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