We’re perfectly placed to help you

navigate the new brand world

We’re perfectly placed to help you

navigate the new brand world

Empathy Lab is an AI-native agency. We are born from EPAM, the world’s leading software engineering and product development firm. This gives us a unique advantage in creating differentiation for brands through our blend of technology mastery and human-centered creativity.

 

We’re a passionate and curious team of data scientists, technologists, AI experts, strategists and creatives dedicated to addressing the increasingly technology-centric challenges brands face today.

 

We come together to help you understand and serve your consumers like never before.

“AI has fundamentally changed the marketing landscape. At the same time as creating new exciting possibilities for brands, it also comes with associated levels of complexity that’s left brands in need of a new breed of partner.


Empathy Lab is built on EPAM’s proven strengths. Allowing us to go beyond traditional solutions, turning advanced technologies like AI into tools that create new opportunities for brands to engage customers and differentiate themselves in competitive markets.


For our clients we’re here to provide clear, actionable strategies powered by innovation.”

Yury Bialykh

CTO, Empathy Lab

Consuelo Córdoba
Lead Web and Digital Analyst, London

Consuelo is a digital analytics consultant driving business growth through data-informed strategies.

Alexander Stassen
Director Experience Consulting, Amsterdam

Alex is a creative strategist, helping clients strategize and launch new propositions and experiences to market.

Sibylle Friedberg
Director, Program Management, Amsterdam

Sibylle is all about building strong, lasting partnerships between our clients and teams. She specializes in creating environments where team members feel encouraged and trusted. Resulting in effective and successful projects, delivering high quality outcomes for both clients and end users.

As an agilist, Sibylle continuously seeks new ways to learn and share her knowledge. You can regularly spot her with a box full of Lego or Post-its, swapping traditional presentations for interactive and engaging sessions. Serious fun, leading to results that everyone can be proud of.

Geoffrey Parsons
Senior Director, Experience Consulting, Strategy & Design, Amsterdam

With a solid background in research and strategic design, Geoffrey has dedicated his career to helping clients, especially those in retail and consumer goods, to drive real value. He specializes in crafting omnichannel strategies, driving e-commerce transformation, and leading innovation. Geoffrey works with multidisciplinary teams to create solutions that enhance customer experiences and deliver measurable results. 

 

He’s especially excited about designing operating models that fuel growth, launching cutting-edge click-and-collect services, and integrating new technologies like tokenized loyalty and distributed commerce. By combining strategy, design, and technology, Geoffrey helps businesses thrive in a constantly evolving market.

Sjoerd van Gelderen
VP, Digital Engagement, Amsterdam

Sjoerd leads EPAM's Digital Engagement Practice in The Netherlands. He brings 30 years of experience in helping brands understand the art of possible in digital.

Liz Salway
Senior Digital leader, London

Marketing and advertising executive supporting clients to harness the power of their data to deliver better consumer acquisition and retention strategies.

Iva Filipovic
Senior Experience Consultant, Brussels

Iva Filipovic explores emerging technologies to deliver strategic recommendations and innovation across diverse industries.

Aytek Ekici
VP, Country Head, Izmir

Aytek has worked 20+ years in tech consulting, specializing in AI-driven solutions to enhance customer experiences.

Sarah CR Claeys
Director, Content Design, Brussels

Sarah CR Claeys is our Director of Content Design for EMEA, where she leads the development of innovative content ecosystems for top-tier clients. With extensive expertise in user-centric storytelling and strategic content creation, Sarah ensures brand narratives resonate deeply with their intended audiences and achieve measurable results. Passionate about storytelling, she helps brands effectively connect with their audiences through compelling narratives.

Arti Mistry
Associate Director, London

Arti joined Empathy Lab in June 2024 aiding end-to-end delivery of quality media campaigns.

Pierre Pôlet
Head of Operations & Director of Delivery

Pierre Pôlet leads Operations and Delivery for the Digital Engagement Practice in EMEA, combining empathy, passion, and strategic leadership. He also co-leads Empathy Lab’s Brussels office.

Rob Hoekman
Creative Digital Technologist, Director of Experience Consulting, Amsterdam

Rob has worked in digital technology for over 20 years. He uses his strong engineering and design background to shape adaptive digital architectures for clients in consumer packed goods & retail that unlock avenues for growth. Jazzed about the convergence of real-time data, immersive experiences and compelling services powering the platforms of the future, he’s keen to paint and pave the paths that make these real. Outside of work, he attempts electronic side-projects, and writes about AI/ML & gen AI in relation to art history and creativity.

Kim Tielen
Manager in Digital, Amsterdam

Kim is a seasoned e-business specialist in the digital industry with expertise in program management, delivery management, project management and account management. Throughout her career, she has consistently demonstrated her ability to thrive in fast-paced environments and build meaningful relationships. With a sharp eye for detail and a commitment to precision, she always seeks out lasting solutions and maintains a solid, controlled approach to her work. Whether she's working independently or as part of a team, she always strives to be reliable, sharp, and smiling.

Phil Wilce
Creative Director, EMEA, London

Pushing creative at the limits of technology to make stand out, emotionally resonant work that changes the way brands connect with people.

Ivanel Perez Bolivar
Experience Design Director, Brussels

Ivanel leverages design thinking to tackle complex business challenges with impactful, user-centered solutions.

Leon Jacobs
Executive Creative Director, Brussels

Leon brings three decades of advertising experience to the world of innovation, digital experiences and campaigns.

Rochelle Wang
Director, Experience & Innovation Consulting, Amsterdam

With 14 years of working on the world’s most loved brands, Rochelle loves to turn conventional thinking on its head.

Tim Wolfs
VP, Digital Engagement, Brussels

Tim is a seasoned digital leader with expertise in business strategy, implementation, and team management. At EPAM, he shapes the brand, content, and marketing proposition, uniting talent from the Emakina acquisition into a cohesive offering. 

 

He combines storytelling with data and engineering to deliver meaningful solutions for CMOs. Tim also co-leads EPAM’s digital engagement practice in Belgium, guiding Emakina.BE’s commercial, strategic, marketing, and creative teams. Passionate about growth and innovation, he partners with multinational clients to deliver results through a pragmatic, client-focused approach.

Bonita Darkoh
Lead Strategist, Digital Marketing Strategy, London

Bonita is an award-winning digital advertising professional specializing in paid media, strategy, and blending creativity with insights.

David Billings
VP, Head of Digital UK&I, London

David leads EPAM’s UK&I Digital business and global ‘Next Gen Marketing’ capability, delivering AI-powered cloud marketing platforms.

Volha Dashkevich
VP, Digital Solutions Consulting - EMEA, London

Volha leads digital solution consulting and presales in EMEA, helping our clients design differentiating technology solutions, plan transformation programs, facilitate a shared vision between IT and business, and inspire clients for change. With a focus on emerging technologies, she's particularly passionate about AI adoption and its potential to revolutionize digital experiences. That’s why she embraced the role of Digital CTO co-head, to drive organizational technology strategy and AI adoption in digital domains. Originally from Belarus, with a background in linguistics, Volha uses her unique perspective to build compelling narratives that inspire digital transformation. When not exploring new technologies, she enjoys going to the gym and Pilates.

Victoria Morrison
Head of Marketing, Empathy Lab, London

Victoria is Head of Marketing at Empathy Lab. She works with a fantastic, cross-disciplinary team to help turn today’s complex challenges into exciting brand opportunities.

 

She joined EPAM in 2018 via the acquisition of digital agency TH_NK where she spent five years leading marketing and new business.  Victoria’s background is in driving go-to-market for businesses in the advertising, media, digital and technology space. Including leading PR strategy for several agencies such as TBWA, Y&R and Mindshare; the commercial arms of The Walt Disney Company UK and News UK. She also helped to launch the not-for-profit initiative Inspiring Fifty; established to spotlight the incredible women in tech across Europe.

 

She has featured in BIMA 100, BD 100 and is a NABS Fast Forward winner. 

Rudmar Klomp
Digital Account Manager, Amsterdam

Rudmar blends a human touch and business strategy to drive impactful client partnerships and digital engagement.

Sarah Hirst
Digital Engagement Lead, London

Sarah has been collaborating with clients to deliver successful digital marketing initiatives for over 15 years.

Federico Valori
Head of Digital Technology, EMEA, London

Federico is an accomplished technology leader in driving digital transformation and operational excellence.

Sappho Payne
Director, Experience Consulting, Amsterdam

With over 25 years of experience, Sappho bridges technology, business, and people in global digital programs.

Patrick van der Vliet
Senior Director AI & immersive experiences, Amsterdam

Patrick is an accomplished executive with over two decades of experience growing and leading digital agencies and experience and growth consulting practices. His expertise spans business and experience design, marketing and commerce, entertainment, tokenized engagement, blockchain and mixed reality. As Senior Director of the immersive experience practice, Patrick is at the forefront of innovation, exploring how AI, immersive and Web3 technologies like smart contracts, NFTs, and DAOs and agentive experiences can transform digital ecosystems. He leads initiatives in metaverses and agentive experiences, that merge the physical and virtual worlds with ai, blockchain and immersive technology. 

Paul McCormick
Head of Digital Business, London

Paul is a strategy consultant with a 20-year track record in digital and data transformations across sectors.

Amelie Deschamps
Director, Marketing & Digital Engagement, Brussels

Amélie brings 20+ years of digital experience, blending CRM, creativity, and AI to craft adaptive, user-centered experiences.

Virginie Simeons
Director, Marketing & Digital Engagement, Brussels

Virginie’s mantra: “If you want to do something, just do it! And go the extra mile”.

She is a versatile digital and integrated marketing consultant with over 10 years of cross-functional experience in business development.

She excels in orchestrating omnichannel innovation, enhancing brand resonance, and boosting customer engagement.

Virginie has worked across diverse sectors, from FMCG and NGOs to real estate and luxury, cultivating a strategic and holistic role focused on key accounts.

Known for her commitment to excellence and attention to detail, she combines a strategic analyst’s mindset with intuitive discernment. Bringing autonomy, positivity, and pragmatism to every project she undertakes.

Che Lung
Salesforce Core Clouds, CoE Leader EMEA, Amsterdam

Che is a Salesforce expert with 18+ years’ experience, and heads up EPAM Systems’ Salesforce Core Clouds Center of Excellence for EMEA. A four-year member of the Global Salesforce Partner Advisory Boards, he specializes in CRM, AI, and industry-specific solutions. Che excels at aligning technology with business needs, streamlining operations, and fostering innovation. With a proven track record of transforming customer experiences, he is a trusted leader in delivering impactful Salesforce solutions.

Maarten Bosmans
Managing Director, Ghent

Maarten Bosmans is an experienced CEO with a strong background in finance, digital transformation, and strategic leadership.

Sophie Blondiaux
Marketing Manager & ESG lead, Brussels

Sophie leverages 10+ years in digital agencies to boost marketing strategies for clients and her agency.

Dawn Carey
Head of Delivery, Amsterdam

Dawn is a Programme Manager with 15 years’ experience delivering enterprise solutions and managing multimillion-euro digital campaigns.

Frederic Snauwaert
Director, Experience Design, Brussels

Fred's mission is to bring each brand’s unique vision and identity to life in the most spectacular way.

Nicolas Borgis
Digital Engagement Head, Paris

Nicolas leads EPAM's Digital Engagement Practice in France, bringing deep expertise in digital transformation and strategy. With hands-on experience in technologies like Databricks, data governance, and large language models (LLMs), he combines visionary leadership with practical know-how. 

 

Nicolas excels at aligning business goals with innovative tech solutions, making him a trusted partner for organizations navigating complex digital landscapes. His focus on collaboration and impactful strategies empowers teams and drives long-term business success.

EMEA EMEA

EMEA

Our studios

Belgium | France | Netherlands | Switzerland | United Kingdom

Our delivery network

Belarus | Bulgaria | Croatia | Georgia | Hungary | Latvia | Lithuania | Montenegro | Poland | Portugal | Serbia | Spain | Ukraine

Scaled experiences at five frontiers
What we do
Empathetic brands are built differently
Our difference

Interested in exploring AI’s potential for empathy?

It all starts with a conversation.