Fostering truly empathetic connections, millions at a time.

If your marketing teams are struggling with the common challenges of fragmented tech, scattered data, and linear planning cycles, we’re here to help. Our AI-powered cloud integration layers seamlessly connect with your existing systems and increase your operational flexibility.

That means your teams can focus on orchestrating experiences that create real impact.

Here’s how our solutions deliver direct benefits:  

• Data and technology integration: simplify and improve operations by connecting your existing marketing platforms and data sources. Giving you a unified view of your marketing efforts and consumer interactions.

• Optimized performance: use powerful predictive models for smarter content, channel and audience planning, combined with scalable experimentation to drive always-on learning and improvement.

• Omnichannel execution: leverage custom-built omnichannel marketing portals so users can effortlessly plan and run campaigns across all channels and platforms, ensuring a consistent and cohesive experience at every touchpoint.

• AI copilots: develop AI agents to flag relevant alerts, recommend new strategies, and summarise results. Improving productivity, agility and performance.

Though retail media promises an opportunity for new high-margin revenue streams, scale is often constrained by technical and operational complexity.  

Empathy Lab turns opportunity into reality, with expert guidance and transformative technology solutions. We help retailers create scalable, best-in-class retail media solutions through:

• Technology orchestration: seamlessly integrate third-party retail media technologies with cloud-based orchestration layers, including self-service portals for both internal and external users.

• Improved data utilization: tap into cross-channel customer 360 data and advanced machine learning to extract greater value for you and your suppliers.

• AI acceleration: reduce complexity and improve advertising performance through deployment of AI agents. These agents support use cases from channel and audience planning to creative and inventory management.

• Integration with retail touchpoints: align retail media initiatives with broader operations to create a consistent, cohesive customer experience across all touchpoints.
  

In a market that’s constantly evolving, personalization is no longer just a nice-to-have. It’s essential. Consumers expect brands to understand their unique needs and provide real-time, tailored experiences. Empathy Lab’s Adaptive Consumer Experience (ACE) offering uses AI-powered insights to deliver dynamic, context-aware personalization, improving consumer engagement and marketing performance.

• Real-time personalization: apply sophisticated AI algorithms to adjust marketing messages and offers, based on evolving consumer behaviors and preferences. This builds deeper connections, fostering loyalty.

• Contextual relevance: use real-time contextual data to ensure each interaction is relevant and perfectly timed. This enhances the consumer experience, integrating seamlessly into their daily life.  

• Enhanced consumer insights: uncover nuanced preferences and predict future behaviors through consumer data analysis. This enables smarter data targeting, more effective engagement, and improved ROI, while reducing marketing waste.

• Agile consumer interaction: respond quickly to consumer needs and market trends in a simple, scalable way. This ensures your brand stays relevant, top of mind, and competitive in a fast-moving landscape.

We’ve all heard the phrase ‘content is king’. But crafting engaging, high quality content, that really connects with people, is still a challenge. With Empathy Lab’s generative content studios we use generative AI alongside natural human creativity to support your creative teams. Helping you produce content that not only connects with consumers on a personal level, but sticks tightly to brand values. 

• Cost-effective scalable content creation: use AI tools to reduce content production costs. Quickly generate a wide range of content, from articles to visuals, without compromising on quality.

• Brand and customer model integration: with sophisticated brand and customer AI models, ensure all your content is on-brand and speaks directly to your audience.

• Creative augmentation with guardrails: combine the best of human creativity and AI efficiency. The result is compelling writing, all safeguarded with stringent rules, keeping brand integrity intact.

• Dynamic content adaptation: let AI dynamically adapt your content based on real-time customer data and feedback to keep it relevant and impactful at every touchpoint.