Marketing leaders don’t just want their brands to be heard – they want them to be felt. Where interactions aren’t just personalized, but personal. Where data shapes decisions, making engagement more real, empathetic, and unforgettable.
Modern technologies, driven by the power of AI and connected data, make that dream achievable today. Now brands can stop marketing to consumers and start relating to them.
Empathy Lab helps make that happen. Here’s how...
Empathetic brands are built
differently
Empathetic brands are built
differently
Listen to your customers at every opportunity
We enable you to turn every interaction into a data point through sophisticated real-time data collection via flexible API layers plus standardization and storage in your own environment to enable easy access and future analysis.
Understand their context, behaviours and preferences
We help you to build and manage a diverse range of models, trained on your data to power sales and marketing use cases – driving analysis, alerting, and prediction for deeper customer understanding.
Adapt to each and every customer, thousands at a time
We develop integrated clusters of agents, backed by custom-tuned LLMs that use this understanding to generate personalized campaigns and offers at scale – operating autonomously within business rules and with the right human governance in place.
Engage in context with the individual and the moment
We integrate your experience platforms into a single execution layer and connect them to your agents so you can orchestrate customer interactions seamlessly across channels and platforms for real-time, personalized engagement.
We use technology to build and amplify uniquely human experiences
We help marketing and technology leaders design and thoughtfully build digital platforms and integrate components that form the backbone of empathetic experiences. With advancements in AI, technology has come full circle – evolving from something that once distanced us from humanity to a tool that enables us to be more human than ever. By embracing this shift, we build and amplify what’s uniquely human, bringing the concept of bionic – AI + Human – brands to life in a way that fosters deeper, more authentic connections.
Seamless data integration
In an AI-native ecosystem, where the effectiveness of each component highly depends on timely access to relevant context, robust data integration becomes a first-class concern. It is the core foundation of any AI-native solution.
Agentive composable
As consumer experiences span more channels, employees must work with growing systems. AI agents streamline tasks, enhancing efficiency and reducing friction for smoother operations.
Security & privacy
With AI, data security and privacy concerns increase. Brands need strong encryption, access controls, and real-time threat monitoring. Transparency in data handling builds trust and ensures compliance.
Responsible AI
We’re committed to responsible AI by balancing automated decision-making with human oversight. We ensure transparency in data usage, decision processes, and performance, while prioritizing sustainability via our Responsible AI Framework.
Our bespoke solutions accelerate your journey
Our multidisciplinary teams have developed a suite of solutions that embody these principles and help you move faster and smarter than your competition
E2E data factory
Our approach transforms data into a competitive advantage, empowering businesses to take full advantage of data analytics and cultivate a data driven culture. Ideal for organizations looking for top-tier data governance, it aligns technological solutions with business objectives. It’s versatile, catering to both small-scale analytics projects and extensive, company-wide data transformations.
Synthetic Consumers
Synthetic Consumers is our AI-powered research tool that mimics interactions with real customers, driven by real human data. It gives deep insights into consumer needs, desires, and behaviors, faster than ever before. You can speak to your data, and test out concepts, content, and journeys with these synthetic consumers, augmenting other Research & Insights activities with cost efficiency and high value.
AI DIAL
AI DIAL is our transformative AI integration platform. It merges cloud-exclusive and open-source AI models with traditional data, providing a unified natural language interface. Customizable and extendable, DIAL adapts to diverse business needs, allowing seamless AI conversation integration into web applications. It also enhances data security by storing logs in your chosen secure location and boosts organizational productivity by leveraging private data and custom tools.
JenAii
JenAii enhances customer engagement by seamlessly integrating with systems like CRM, supporting both text and speech for versatile tasks including customer service and data management. This digital assistant leverages advanced NLP for natural, human-like conversations, boosting customer relations while efficiently managing tasks and analyzing complex data to drive informed marketing decisions.
News & insights
Interested in exploring AI’s potential for empathy?
It all starts with a conversation.