Despite its history and size, Dina Försäkringar remained a relatively unknown brand. With the magic of generative AI, plus real-world humour and vision, we brought this well-established yet quiet brand to life. Giving it a memorable look and voice that truly connects with people.
Blending AI + human wit to create a bolder brand world for one of Sweden’s biggest insurers
The challenge
Dina Försäkringar is a network of six local insurance companies across Sweden, united under one umbrella brand. With a long history dating back to 1768, it started with fire insurance and remained rooted in Swedish heritage. But its understated presence made it easy for customers to overlook.
Our task was to make Dina Försäkringar stand out and connect with people. To make its purpose clear and memorable.
“Our ambition? Create a whole unique brand world that would become instantly memorable and recognisable.”
Eric Falk
Lead Conceptual Creative | Empathy Lab
Our approach
This new brand world called for a bold investment and a big transformation. To give the client a clear, tangible vision before diving into pre-production, we used GenAI to pre-visualize every detail. From storyboards and character designs, to set design and the full 360° campaign.
We devised the concept of Dina Försäkringar “being where you are, when you need it” to capture a local feel, and to resonate with consumers on a personal level. Then wrapped it all up with consistent colour, logo and, most importantly, humour. Welcome to ‘The Insurance Lab’.
Our solution
The Insurance Lab depicts common claims covered by Dina Försäkringar, but with unexpected – and funny – circumstances behind them.
Set in a distinctive green test lab, the videos and stills recreate a series of claims, playfully dramatized by the lab crew to test the best possible insurance solutions. The use of the same colours, narrator and music makes them instantly recognisable. We’ve given Dina Försäkringar a human face, showing its commitment to always thinking about consumers in their everyday lives. Helping them to truly stand out in the insurance world. To underline the trust and stability rooted in its longevity we included the “Since 1768” stamp.
Impact
The new brand concept has delivered great results in brand awareness research carried out for Dina Försäkringar. In post-campaign testing, recognition of the brand as an insurance company has risen, even when the logo, sound and messaging are hidden.
Every 5th consumer took an action post-observation, with visits to price comparison sites and Dina Försäkringar’s website contributing the most.
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