We go beyond shaping how you communicate – we transform when and where you do it. Our AI Media Planner simplifies media planning with AI-driven insights, boosting effectiveness while cutting costs.
It integrates data from multiple sources, using machine learning and Gen AI to predict the best budget distribution, placements, and performance. Just input your campaign details – goals, budget, audience – and instantly receive recommendations. Test scenarios in real time, adjust inputs, and see the impact on reach and spend.
The result is faster, smarter planning with data-driven confidence – keeping control in-house while optimizing results.
AI Media Planner
AI Media Planner
Transform the effectiveness of your advertising campaigns, with AI-powered media planning.
Key benefits at a glance
Optimize performance
Harness the power of AI to analyse large, disparate data sets, and make smarter decisions on budget allocation, audience targeting, and media selection – without the guesswork.
Reduced cost, bigger impact
With improved targeting and AI-driven insights, you can achieve more while spending less. Reduce procurement costs and realize operational savings of up to 70%, all while finding cost-effective solutions, negotiating better prices, and lowering overall spend with less risk.
Unify your data, amplify your insights
No more silos – your data works together. Our solution transforms, integrates, and optimizes data from retailers, consumers, competitors, manufacturers, and brands. Predict trends, manage inventory, and refine supply chain strategies with smarter insights. Plus, seamless integration with ad platforms lets you analyze historical campaign data for better future planning.
Just ask, and get instant insights
Our Gen AI interface lets you talk to data from multiple sources in a natural, conversational way. No tech expertise or in-house development teams needed – just ask and get answers in seconds.
Reduce campaign planning from days to hours
With data insights and automation, teams can move directly from campaign ideation to implementation. Thereis no need to rely on trial-and-error or shuffle between different platforms. Your plans become more accurate, with less time spent tweaking live campaigns.
Everything you need to get up and planning
As part of our AI Media Planner solution, we provide all the services you need, from discovery to deployment, and beyond:
Discovery workshop
To review your organisation’s current media operations and data readiness.
Data warehousing design and deployment
To enable the management of complex datasets for media planning and analysis.
Data transformation and optimization
To make your planning-related data useable for downstream processing by our powerful machine learning models.
Advanced analytics and machine learning model deployment
So, you can get started analysing historical and real-time data and begin to deliver data insights.
Front-end deployment
Including prompt templates so users can quickly and easily access deep insights and test different media scenarios.
Training
We’ll make sure key stakeholders within your media planning team have all the training they need to get the most from their new media planning product.
See how brands are moving from AI experiments to fully integrated, multi-agent platforms that transform strategy and marketing operations.
Join David Billings (Empathy Lab) and Sameer Amin (Reckitt) at Advertising Week Europe as they explore what’s next for AI in brand marketing.
A look behind the technology that powers AI Media Planner:
Machine learning models
An array of powerful machine learning models trained on historical campaign data provides the analytical firepower to make accurate forward-looking planning predictions.
Agentive system
An integrated agentive system supports a conversational interface alongside the ability to identify relevant data sources, write queries, run models, and visualize outputs - in seconds.
Activation platform
We custom-build our solution in your cloud environment, so you own the code and the models. This ensures you don’t need to ship sensitive data into external third-party environments.
Accelerator live on AWS
We have an AI Media Planner accelerator built in partnership with AWS and available on AWS Marketplace.
Get in touch to discuss, see a demo, and arrange a proof of concept that can be delivered in three months.
David Billings
VP, Marketing Consulting
Interested in exploring AI’s potential for empathy?
It all starts with a conversation.